About

For brands that have outgrown playing it safe.

One Eleven Group is a full-service creative and marketing agency based in Raleigh, NC. Built by Katie and Tyson Garwood for the brands who are ready to build something worth paying attention to.

We believe great marketing should do more than look good. It should make people feel something. Remember something. Buy something. And maybe wonder who the hell came up with that.

From brand strategy and social media to content production, websites, campaigns, and everything in between, we build custom creative ecosystems around the brands we work with. No copy-and-paste packages. No recycled strategies. No formulas disguised as expertise.

Because we don't have a formula. We have standards.

Our work lives at the intersection of strategy and instinct, where authority meets creative mischief. We care deeply about the details, the big picture, and whether the thing actually works.

In other words: we give a shit.

One Eleven Group partners with brands that want to be impossible to ignore, and are ready to build something worth paying attention to.

The green front door of the One Eleven Group studio in Raleigh, NC — with the numeral 111 on the wall and 'One Eleven' hand-lettered on the door

111 · Raleigh, NC

About Our Founders

Before there was One Eleven, there was Katie + Tyson.

High school sweethearts turned teenage newlyweds, parents, business partners, and eventually, founders of a creative agency neither of them exactly planned on building.

Katie and Tyson Garwood have spent most of their lives growing up together, building a family together, and figuring things out as they went. That same slightly unconventional approach eventually became the foundation for One Eleven Group.

Katie is the strategist, creative director, and big-idea person. She sees the story behind a brand, the opportunity no one is paying attention to yet, and approximately seventeen ways to make it bigger.

Tyson is the visual storyteller. Behind the camera, he turns those ideas into something you can see, feel, and remember through photography, film, and content that never feels overly manufactured.

Their strengths are different. Their standards are not.

Together, they built One Eleven Group while raising their two kids, learning in real time, taking the risks that made sense to them, and ignoring quite a few of the rules about how you're “supposed” to build a business.

There was no perfectly mapped-out career path that led here. No master plan. Just two people who have always been willing to bet on each other, trust their instincts, and build the thing they couldn't find anywhere else.

That philosophy still shapes One Eleven today.

Katie sees what something could become. Tyson knows how to capture it. And after all these years, they're still building it together.

Meet the Team

The people who actually do the work.

Katie Garwood

Founder, Visionary

Tyson Garwood

Co-Founder, Director of Media

Maddie B.

Director of Ops

Abby C.

Account Strategist

Alex D.

Account Strategist

Lily E.

Admin Assistant

Let's talk.

If any of this sounds like your kind of thing, book a call. No pitch deck, no hard sell.

Book a Discovery Call

Or see the work first. Browse the portfolio →